A $90 Million Private Car Club Is Replacing Fender's Former Scottsdale Headquarters

Fender Musical Instruments' former Scottsdale headquarters at 17600 N. Perimeter Center Drive is coming down to make way for a private car club. Finish Line Auto Club, a Southern California developer, bought the roughly 10-acre site in May 2026 for $20.7 million and is investing $90 million in the project, according to the Phoenix Business Journal. Demolition of the Fender building began on September 9, 2026, and the club is targeting a 2028 opening.

The property sits near Loop 101 and Scottsdale Airport. Fender used it as its Scottsdale home for more than a decade before planning a move to the redevelopment of the former Paradise Valley Mall in Phoenix.

What Is Being Built

Reported plans call for roughly 140,000 square feet of privately owned garage condominiums spread across several buildings. The totals have shifted as the plans moved through city review, so the final numbers may differ. Individual garages are planned at about 1,000 to 3,000 square feet, with some that can be combined, and the city site plan shows mezzanine levels, air conditioning and plumbing.

Owners buy their garages outright rather than renting space. Each one can be finished as a simple home for a single car or customized into a private space for a full collection.

More Club Than Storage

What separates this from a storage facility is the shared space. The developer has described a four-level clubhouse that "will be more in line with a five-star hotel" than a storage building. Earlier reporting listed a coffee shop, meeting rooms, an upstairs lounge, a gym, round-the-clock member access and layered security, along with member events such as cars and coffee gatherings and a speaker series.

Why This Part of Scottsdale

Collector cars are part of Scottsdale's calendar. Every January, the Barrett-Jackson auction brings buyers, sellers and enthusiasts to WestWorld, a short drive from the Perimeter Center site. Finish Line's own materials point to the location between Loop 101 and Scottsdale Airport, with access to nearby neighborhoods and good driving roads.

It is also not the only project of its kind. Other privately owned garage developments have been proposed in north Scottsdale, which tells you how many developers see a real audience of collectors here.

What It Means for Scottsdale Homeowners and Buyers

For homeowners, the takeaway is that collectors are a real and specific group of buyers in this market. I saw that firsthand when we sold 11935 E Buckskin Trail, an estate with a 25-car garage, to a buyer who came to Arizona for Barrett-Jackson.

If your home has exceptional garage space, a workshop or climate-controlled storage, that feature deserves marketing aimed at the people who value it most, timed around the events that bring them to Scottsdale.

For buyers, owned off-site garage space adds another option. A collector who once needed a house with a large garage may now be able to choose the home that fits the rest of their life and keep the collection a few minutes away. Others will still want everything on one property. If you are considering a garage condominium alongside a home purchase, review its association documents, fees, use restrictions and resale terms as carefully as you would for the house, and confirm that your home's own HOA rules match how you plan to store and use your vehicles.

Thinking About a Home With Room for a Collection?

Whether you own a property with exceptional garage space or you are searching for one, the right strategy starts with the specific home. Our Scottsdale luxury real estate page explains how we approach homes and neighborhoods across the city, and a private conversation is always available.